We're SDM Marketing
Defining, Building, and Communicating Brands
Based in Seattle since 1991, we’re an independent communication firm focusing on brand development and design. As strategic brand communicators we blend our passion, expertise and insight to connect and build clients’ brand (company, services and/or products). We provide an objective perspective from the outside in. We clearly define our clients and separate them from the competition.
That’s SDM Marketing
Our award winning strategic design demonstrates our ability to communicate strong messages.
Brand Strategy is the starting point and the key to learning about, defining and creating an emotional appeal. It provides the direction for Naming, Visual and Digital Branding, and the tone for the content.
For companies as well as products, the name is the first touch with the audience. It creates the initial impression, image, tone and emotion. It starts the brand connection with the customer. A name can be literal or made-up and everything in-between. We go beyond and confirm a URL, prescreen your trademark and create a tagline.
Communicating the brand to the audience comes in many forms. We start with developing the logo, colors and fonts. We move on to the business card, brochures, POS materials, trade show displays, catalogs and/or product packaging. The key for success is being consistent in portraying the brand and the message.
Viewing an excellent website isn’t as simple as just putting up pages on the web. It’s about the user having a positive experience no matter where they’re viewing, be it on a desktop, tablet or smartphone. We understand the complexities; we design and develop for the best experience on the latest technologies.
Copy is only as good as the input given. We pride ourselves on understanding and defining our client’s story and key messages. We talk to the audience on their level in their words; we keep the message simple and on point.
Washington BikesIdentity, Naming, Print, Strategy, Web
Transportation ChoicesIdentity, Print, Strategy, Web
Zookbinders, Inc.Identity, Naming, Print, Strategy, Web
Advantis Credit UnionIdentity, Naming, Print, Strategy, Web
DiligenzIdentity, Print, Strategy, Web
Olive Tree Product DevelopmentIdentity, Strategy, Web
Seattle Children’s TheatreWeb
City of KirklandVideo
Pawn FathersIdentity, Naming, Print, Strategy
Loose CannonIdentity, Strategy
Bank on Washington
Josuma CoffeePrint, Strategy
Dermatology of SeattleIdentity, Strategy
Since 1991, SDM Marketing’s group of creative individuals have teamed up to build memorable brands for its clients.
When working with SDM Marketing you’re working with a team of graphic and web design professionals, copywriters and developers who have each over 20 years of experience at advertising agencies, design firms and clients side (as advertising and marketing managers). We have all decided its best to use our expertise and experience to support clients with a hands-on approach. We take great pride in providing for and developing brands and campaigns that drive business. We’re always focused on what’s best for our clients.
Principal & Brand Strategist
As Founder and Principal, Scott’s career has evolved from an advertising guy to becoming a brand specialist, coach, teacher and leader.
Scott thrives on new projects that have him learning about new industries and doing things he’s never done before. When he’s not collaborating with clients and colleagues or solving a vast array of business challenges, he loves coaching his son’s baseball, basketball and soccer teams as well as traveling with the family (whether in a car or on a bicycle). During the family get-a-ways he always has his camera handy as an amateur photographer.
For over 20 years, we’ve partnered successfully with clients across a multitude of industries and business sectors. We’ve supported Fortune 500 clients as well as burgeoning start-ups. Here’s a short list of our clients past and present.
* Taproot Non-Profit Project
Some Fun Facts
“Brands are about relationship building…
build it and grow customer loyalty.”