Background
Zookbinders is a special event (weddings, bar mitzvahs) photo album manufacturer based in Chicago whose clients were professional event and portrait photographers. They have a reputation for being one of the more innovative album producers and for delivering the highest of quality product with a very fast turnaround, thus maintaining a loyal client base.
Challenge
Zookbinders marketing materials and website were outdated and did not communicate their innovative approach, or their creativity, making it difficult to rapidly expand their market share and broaden their client base.
Solution
Through our brand strategy process we defined the company’s DNA as the industry innovator and service leader. The brand audit confirmed that a more contemporary look and feel with a consistent message platform.
