This organization had a rich history and bright future. We were initially selected to work with Bicycle Alliance of Washington to launch their brand and website. We worked with them to define and plan their role in the biking community.
We evolved their brand, knowing that the name may change in the future. This little blip provided a significant challenge in designing their logo and the brand elements. A year after we launched their new brand and website, they changed their name to Washington Bikes. Anticipating this change, we had set up the brand elements so they could be repurposed with only minor changes, saving time and resources.