Now that we've had our Turkey dinner (I hope yours was as enjoyable as mine) and we're heading into the holiday season (Happy Holidays), as business owners or marketing managers, it's the season to think about next year’s Marketing Plan.
It's essential to have a marketing plan in place; it acts as your roadmap to a successful year. The plan is the company's comprehensive blueprint, outlining the marketing efforts for the upcoming years. It describes business activities to accomplish specific marketing objectives within a set timeframe.
I work with many clients to develop their marketing plans. We use a one-page Marketing Action Plan™ that provides the guidelines for the required information. The one-page format (the whole plan must fit on one page) makes for a quick read and allows businesses to review and track their status quickly. We review it with our clients every quarter.
Marketing Plans are "live" documents; don't be afraid to make changes and adjustments as you review them. Market conditions may demand them.
Contact me if you'd like a copy of the SDM 1-Page Marketing Action Plan™ or want help writing your plan.
