Loose Cannon

A wine brokerage startup in the Arizona area with limited funds. The owner wanted to develop a fun impression that fit his personality.


In our discussions the key to success was to take advantage of the relationships and unique personality of the owner. He is known in the industry as knowledgeable, delivering on word, high level of customer service, very likable, and gregarious. The brand was developed around his personality traits and expertise.


  • Brand Strategy
  • Corporate Identity Standards
  • Business Papers