Background
After eight years as a successful asset-finding technology company, Online Data Services changed their business model to better capitalize on their technical expertise in the UCC (Uniform Commercial Code) Searching, Filing and Corporate Documentation Retrieval industry.
Through competitive research, we found a gap in technologies that provided the positioning for the new company, Diligenz, the “technology innovator”. SDM went further to differentiate the company through visual identification “business” illustrations and with key messaging. The company grew to the second largest in the industry before selling to the industry leader.
