A local and one of the largest Dermatologist had just moved into new office space located outside of downtown Seattle. The space was large and they were adding a surgery area to the facility. The facility was unique because of it’s Asian interior including a tearoom. They had been in business for over 20 years and had not established a brand.
From our brand discovery we learned that this organization with its new surgery area would be one of only a handful in the city that had these capabilities. The combination of the staffs’ expertise and demeanor, the healing affect the services provided and the Asian interior provided direction for an Asian styled brand.