There are a number of people in the state of Washington that don’t use banks for various reasons, don’t trust or are unaware that they are eligible. Bank On Washington is a non-profit organization that unites community-based organizations, government agencies, and financial institutions to support local Bank On programs and connect people to affordable, financial services, products and education.
Based on focus groups, our secondary research and the information provided, the print campaign keyed on simple messaging and personal visuals to build trust and credibility. The creative was set up as a kit providing templates so participating financial institutions could brand and localize the messaging for accounts and education.
