Since its inception Seattle Children’s Theatre (SCT) has strived to provide innovative artistic programming and professional theatre for young people and families. SCT supported teachers with teaching tools for each play as well as running drama schools and summer camps. The current site was a compilation of different programmers and to make changes the organization needed to use another company.*
Design a website that was easy to make changes internally, positions SCT as the premier (fun) theatre for children in Seattle and was easy to navigate for parents and teachers. Provide easy access to information and sign up to performances and classes.
The solution was based on group interviews with the three key audiences, parents, teachers and SCT staff. The outcome was to design a fun looking website that had a Seattle theme as well has select a CMS program that the staff could make the annual changes and ongoing daily. It also provided for the first time the ability to order and pay for tickets online.
* A Taproot project. Taproot is a non-profit organization that recruits, organizes and teams up marketing professionals to work with organizations working to improve society. They envision a day when Taproot services will enable all organizations with promising solutions to successfully take on urgent social challenges.