A wine brokerage startup in the Arizona area with limited funds.
Break into and differentiate the new wine brokerage firm in a very competitive marketplace.
In our discussions the key to success was to take advantage of the relationships and unique personality of the owner. He is known in the industry as knowledgable, delivering on his what he says he’s going to do, high level of customer service, very likable, and gregarious. The brand was developed around his personality traits and expertise.