Loose Cannon

Background

A wine brokerage startup in the Arizona area with limited funds.

Challenge

Break into and differentiate the new wine brokerage firm in a very competitive marketplace.

Solution

In our discussions the key to success was to take advantage of the relationships and unique personality of the owner. He is known in the industry as knowledgable, delivering on his what he says he’s going to do, high level of customer service, very likable, and gregarious. The brand was developed around his personality traits and expertise.

Deliverables

  • Brand Strategy
  • Identity
  • Corporate Identity Standards
  • Website (under development)

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