Josuma Coffee

Background

Josuma Coffee Company is an importer, distributor, and roaster of specialty coffees from India. They’re 20+ years of working with the leading estates in India have established as the US authority on Indian coffee.

Challenge

Position the company to support expanding beyond the West Coast and the Bay area. Making them relevant in the ever growing and competitive US coffee market.

Solution

Working through the brand process we learned that the key differentiator for retailers and wholesalers was that the coffee originated from India and produced a wonderful European flavor espresso and cup of coffee.

Deliverables

  • Brand Strategy
  • Print Ad

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