After eight years as a successful asset-finding technology company, Online Data Services changed their business model to better capitalize on their technology expertise in the UCC (Uniform Commercial Code) Searching, Filing and Corporate Documentation Retrieval industry.
Introduce and position the new company, Diligenz and differentiate them from established UCC technology companies. Create a memorable brand that could create awareness for the new company.
Through our competitive research we found a gap in technologies that provided the positioning of Diligenz as the technology innovator. SDM differentiated the company visually through “business” illustrations and with key messaging. The company grew to the second largest in the industry before selling to the industry leader.